Propulsion Media helps entertainment and media companies navigate the A.I. transformation with clear-eyed strategy, hands-on expertise, and two decades of industry experience.
David Lerech is a senior media executive who advises leadership at some of the world's largest studios, streamers, and production companies on A.I. strategy, adoption, and competitive positioning.
David's authority comes from doing the work. He spent two decades as an Executive Producer and senior leader at major production companies including Boat Rocker Media, where he pioneered A.I.-driven content for leading studios and broadcasters. He is not a tech evangelist; he is an industry veteran who became an A.I. expert over time, fluent in both worlds and translating between them for the decision makers who need it most.
Today he leads media companies through the A.I. transition, from in-office to in-production, with hands-on deployment of generative A.I. tools inside real production environments.
Whether you're a production company, broadcaster, studio, or streamer, Propulsion Media provides the strategic guidance to navigate A.I. adoption with confidence.
David closes the Agora Stage at Canada's largest A.I. conference with an entertainment-industry roadmap for making A.I. adoption work in any industry.
Ongoing analysis of A.I. moves across the studios, streamers, and broadcasters, read by 6,500+ industry followers. Follow on LinkedIn →
A hands-on cohort course for entertainment industry professionals ready to lead the A.I. transformation instead of reacting to it.
Twenty-five lessons and four live workshops covering foundational A.I. literacy through professional-grade image and video production, rights and ownership, and the workflows studios now expect. Built on two decades of entertainment industry experience and active consulting with major studios, streamers, and broadcasters.
Recent cohorts have included students at the VP, executive producer, and network-executive level.
Learn More & Enroll →Whether you need a full A.I. roadmap, executive advisory, or team training, the first step is a conversation.
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