A.I. Strategy for the Media Industry

The media industry's A.I. moment is here. Are you ready?

Propulsion Media helps entertainment and media companies navigate the A.I. transformation with clear-eyed strategy, hands-on expertise, and two decades of industry experience.

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The Reality

The entertainment industry has already changed. And that change is only accelerating.

Keeping up as the biggest players make their moves has never been more critical.

The Major Studios Race Forward
Netflix, Amazon, Lionsgate and Disney have all launched dedicated A.I. teams and even hired Chief A.I. Officers.
$1B+
Disney's deal with OpenAI — while also appointing a new CEO focused on A.I. as a cost cutter and creative accelerator.
A.I.-Powered Productions Go Mainstream
Series and features using advanced A.I. tools and workflows have made their way from the lab to the screen on a rapidly growing number of major platforms.
$1T
The stock market sell-off triggered when A.I. agents proved capable of professional-grade work — what tech went through last year is coming for media next.
About

David Lerech — A.I. Consultant & Senior Media Executive

David has worked in the film and television industries for more than 20 years and has specialized in A.I. for a decade. He operates at the intersection of A.I. and entertainment, having led divisions at major international production companies and now serving as a senior A.I. advisor to leadership at some of the biggest production companies, studios, and streamers in the world.

David is not a tech evangelist. He's a career-long entertainment industry veteran who became an A.I. expert over time. He is fluent in both A.I. and entertainment — and his job is to translate between the two for the decision makers and teams who need it most.

He has advised on A.I. strategy for groups of hundreds of entertainment professionals and actively consults with C-suite leadership on A.I. adoption, workforce integration, and competitive positioning.

Experience
20+ years in film & television
A.I. Specialization
10 years focused on A.I. in media
Clients
Major studios, broadcasters & streamers worldwide
Approach
Industry veteran, not a tech outsider
Services

Strategic A.I. advisory for media companies.

Whether you're a production company, broadcaster, studio, or streamer, Propulsion Media provides the strategic guidance to navigate A.I. adoption with confidence.

01
A.I. Strategy & Roadmaps
Comprehensive A.I. adoption strategies tailored to your organization's specific needs, workflows, and competitive landscape. From initial assessment to phased implementation.
02
Executive Advisory
Ongoing strategic counsel for C-suite leadership navigating A.I. decisions. Cut through the hype and make informed, practical decisions about A.I. investment and integration.
03
Team Training & Workshops
Hands-on A.I. literacy programs for your workforce. From foundational understanding to advanced tool adoption, tailored to entertainment industry workflows and roles.
04
A.I. Integration Support
Practical guidance on integrating A.I. tools into development, production, post-production, and operations. Real implementation, not theoretical frameworks.
Get Started

Let's talk about your A.I. strategy.

Whether you need a full A.I. roadmap, executive advisory, or team training, the first step is a conversation.

david@propulsionmedia.ai


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